Wattie’s Baked Beans were revitalised by an ad campaign based around a character called “Beanman” who used nature’s super food, baked beans, to provide him with energy to help people. Sometimes. In this online teaser, he makes his mark on a farm. I play the part of the perturbed farmer, accompanied by his heavily-pregnant, pickle eating wife.
Written and directed by Gerald Mortensen then of DDB, now of Flapjack Creative.